EDPN Conference 2012


The first conference of the European Decision Professionals Network: Competing through quality of strategic decisions – Enhancing competitiveness by adopting structured decision analysis practices, was held in Amsterdam – from Thursday 4 October to Friday 5 October, 2012.



The goal of this first EDPN conference was to kick-start a community of Decision Professionals across Europe who believe in the power of decision quality as a competitive differentiator. The conference brought together practitioners and experts in decision analysis across industry, academia and government, giving them the unique opportunity to exchange their practical experience, knowledge and latest insights in this field with other decision professionals.



The two-day conference programme consisted of a mix of inspiring presentations and an interactive programme. Throughout the conference, the focus was on the question of how well major investment and strategic decisions are made, and how this helps organisations to compete in the marketplace, or contributes to good public administration. The associated concept of Decision Quality as a competitive strength was a key discussion topic.

You may view the complete conference programme here.



Speakers and participants with backgrounds in oil and gas, high tech, pharmaceutical, fast-moving consumer goods, and other industry sectors, as well as policymakers and scientists attended the conference.

We were very pleased to welcome Jeremy Bentham from Shell International, who delivered the key-note address and discussed the well-known Shell scenarios and their use in strategic decision making.

Other speakers at the conference were:

  • Frank Koch – Koch Decision Consulting
  • Reidar Bratvold – University of Stavanger
  • Bart Willigers – BG Group
  • Paul Moraal – Ford
  • Bernard Lacroix – Eurocontrol
  • Bertrand Melenberg – Tilburg University
  • Alec Morton – London School of Economics
  • Andrew Evans – Unilever
  • Griet De Ceuster –TM Leuven
  • Robert Peels – Flostock
  • Mark Seidler – Strategic Decisions Group
  • Jesper Jensen – Mimer Consulting
  • Dolf Bos en Nicole van Elst – TNO

Click here to view the presentations given at the conference.

Click here to view the summary of the feedback we collected at the end of the conference.